Social media has become an integral part of the day-to-day life of most people. With an upsurge of smartphones and easy access to the internet, most people use social media to get information about their everyday needs. This has given rise to new opportunities for people who want to expand their client base using social media. Social Media Marketing can be great for individual accountants as well as small or medium-sized accounting firms as well. It can help them reach out to clients who are geographically distant too, and it won’t even require them to visit them personally because they can carry out all the accounting functions remotely.
Some of the best social media platforms where you can create your accountant profile are LinkedIn, Twitter, Facebook, and Instagram. You can also expand to Pinterest and others later but for starters you can begin with the first four.
So, let’s check out some exciting tips & tricks that can help accountants improve their social media strategies to get more leads!
Top 5 Tips & Tricks to improve Social Media Strategy for Accountants
#1 Understand your customer base
Understanding your customer base is crucial to your success in any business. As an accountant, you might see confused or negative comments on your social media profiles at times. In such a scenario, you must not hesitate to text them personally and to try to understand their problem and where they are coming from. Having this approach will not only help you understand your customers and some of their common issues but also give you the right name amongst your clients.
#2 Using hashtags to find prospective clients
The power of hashtags cannot be denied in present times. As an accountant, you must know that social media platforms allow for checking companies based on their niche, region, or locality. So, you can pop out when people search for a niche if you use your hashtags properly. You can check for the popular and trending ones on twitter, facebook, Instagram, or other social media platforms. If you do this well, you will be able to reach out to more and more people who can be your prospective clients.
#3 Offer valuable information through your posts
You can also share some useful information with people by creating relevant posts or writing some short and easy-to-understand blog posts. This can be a follow up from trick #1 mentioned here. If you see some common concerns of your clients, you can always write a post about them and share it with people. You can even use some hashtags and mentioned in trick #2 to make these posts reach out to a wider audience. You don’t need to make very technical posts about accounting but can talk about primary concerns like how to save taxes and other relevant issues that will be a value added for the readers. When people see you have good knowledge of accounting issues, they will trust you more with their work too.
#4 Make your profile attractive
You must also note that making your profile attractive is critical for its success. You must have a good profile photo so that the audience can connect to you and your work. You can also use some targeted keywords that other accountants use. This will help you reach out to a broader audience. Moreover, you can optimize it by adding location, description of your services, and other essential details. Such small things can make a big difference when you start implementing your social media marketing strategies as an accountant.
#5 Hear your customers Â
You must also try to create some interactive posts on social media where you can hear about common customer grievances related to accounts. Once you see people being vocal about their questions, you can give them solutions. This will help you attract more leads because it will also help you build trust among your prospective clients.
Final words
To sum up, social media is a powerful tool, but you need to be on top of your game when you decide to use it. You must be very clear about your strategies before implementing them. You can always take help from experts in the field. So, if you liked these suggestions and want to read more about it, you can click here and also explore other  useful articles that would help you grow your accounting practice.  We at Sapphire help accounting firms become more profitable and grow considerably using your existing resources.
Please contact us at  kevin@sapphireinfo.net  or call at 02030026314 to book a consultation call to see how we could help you integrate outsourcing into your practice.
